RFID in tires : A market standard to identify and connect each tire, from cradle to grave, to their ecosystem Ease management of tire operations Gain efficiency and optimize your tire management operations during the whole tire lifecycle thanks to RFID. Learn more Enhance driver journey & tire replacement Enhance driver journey & tire replacement Improve customer experience by enabling connected services to ease driver journey and tire replacement. Learn more RFID technology in tires Through RFID technology, Michelin makes tires that "communicate" by linking them to a more global ecosystem. Read more Discover all our resources around RFID Our goal: connecting all MICHELIN tires for Passenger Cars, Light Trucks, Heavy Trucks and Busses by 2024 Explore